<H1>
Improve Your UI With Winning & Losing A/B Tests
</H1> |
<H1>
Repeat What Worked And Avoid What Failed With Patterns
</H1> |
<H2>
Learn From What Leading Companies A/B Test
</H2> |
<H2> SELECT A SCREEN TO IMPROVE WITH PATTERNS </H2> |
<H2> NEWEST CONTRIBUTED A/B TESTS </H2> |
<H2>
Stanley Zuo
Tested
Pattern #124: Confirmation In Test #367
</H2> |
<H2> NEWEST LEAKED A/B TEST </H2> |
<H2>
Airbnb A/B Tests And Rejects A Natural Language Form
</H2> |
<H2> NEWEST PATTERN </H2> |
<H2>
View Pattern #124: Confirmation
</H2> |
<H2> VIEW PATTERN BY METRIC </H2> |
<H2>
1.
Try A One Column Layout instead of multicolumns. </H2> |
<H2>
2.
Try Giving a Gift instead of closing a sale right away. </H2> |
<H2>
3.
Try Merging Similar Functions instead of fragmenting the UI. </H2> |
<H2>
4.
Try Social Proof instead of talking about yourself. </H2> |
<H2>
5.
Try Repetition instead of showing it just once. </H2> |
<H2>
6.
Try Distinct Clickable/Selected Styles instead of blurring them. </H2> |
<H2>
7.
Try Recommending instead of showing equal choices. </H2> |
<H2>
8.
Try Undos instead of prompting for confirmation. </H2> |
<H2>
9.
Try Telling Who It's For instead of targeting everyone. </H2> |
<H2>
10.
Try Being Direct instead of indecisive. </H2> |
<H2>
11.
Try More Contrast instead of similarity. </H2> |
<H2>
12.
Try Personality instead of being generic. </H2> |
<H2>
13.
Try Fewer Form Fields instead of asking for too many. </H2> |
<H2>
14.
Try Exposing Options instead of hiding them. </H2> |
<H2>
15.
Try Suggesting Continuity instead of false bottoms. </H2> |
<H2>
16.
Try Keeping Focus instead of drowning with links. </H2> |
<H2>
17.
Try Showing State instead of being state agnostic. </H2> |
<H2>
18.
Try Benefit Buttons instead of just task based ones. </H2> |
<H2>
19.
Try Direct Manipulation instead of contextless menus. </H2> |
<H2>
20.
Try Exposing Fields instead of creating extra pages. </H2> |
<H2>
21.
Try Transitions instead of showing changes instantly. </H2> |
<H2>
22.
Try Gradual Engagement instead of a hasty sign up. </H2> |
<H2>
23.
Try Fewer Borders instead of wasting attention. </H2> |
<H2>
24.
Try Selling Benefits instead of features. </H2> |
<H2>
25.
Try Designing For Zero Data instead of just data heavy cases. </H2> |
<H2>
26.
Try Opt-Out instead of opt-in. </H2> |
<H2>
27.
Try Consistency instead of making people relearn. </H2> |
<H2>
28.
Try Smart Defaults instead of asking to do extra work. </H2> |
<H2>
29.
Try Conventions instead of reinventing the wheel. </H2> |
<H2>
30.
Try Loss Aversion instead of emphasizing gains. </H2> |
<H2>
31.
Try Visual Hierarchy instead of dullness. </H2> |
<H2>
32.
Try Grouping Related Items instead of disordering. </H2> |
<H2>
33.
Try Inline Validation instead of delaying errors. </H2> |
<H2>
34.
Try Forgiving Inputs instead of being strict with data. </H2> |
<H2>
35.
Try Urgency instead of timelessness. </H2> |
<H2>
36.
Try Scarcity instead of abundance. </H2> |
<H2>
37.
Try Recognition instead of recall. </H2> |
<H2>
38.
Try Bigger Click Areas instead of tiny ones. </H2> |
<H2>
39.
Try Faster Load Times instead of making people wait. </H2> |
<H2>
40.
Try Keyboard Shortcuts instead of buttons only. </H2> |
<H2>
42.
Try Upfront Progress instead of starting with a blank. </H2> |
<H2>
43.
Try Progressive Disclosure instead of overwhelming. </H2> |
<H2>
44.
Try Smaller Commitments instead of one big one. </H2> |
<H2>
45.
Try Softer Prompts instead of modal windows. </H2> |
<H2>
46.
Try Multifunctional Controls instead of more parts. </H2> |
<H2>
47.
Try Icon Labels instead of opening for interpretation. </H2> |
<H2>
48.
Try Natural Language instead of dry text. </H2> |
<H2>
49.
Try Curiosity instead of being reserved. </H2> |
<H2>
50.
Try Reassurances instead of assuming all is fine. </H2> |
<H2>
51.
Try Price Illusions instead of just plain prices. </H2> |
<H2>
52.
Try Thanking instead of simply confirming completion. </H2> |
<H2>
53.
Try Useful Calculations instead of asking to do math. </H2> |
<H2>
54.
Try Reaffirming Freedom instead of implying it. </H2> |
<H2>
55.
Try Variable Rewards instead of predictability. </H2> |
<H2>
56.
Try Attention Grabs instead of neglect. </H2> |
<H2>
57.
Try Friendly Comparisons instead of confusion. </H2> |
<H2>
58.
Try Set Collections instead of independent items. </H2> |
<H2>
59.
Try Expectation Setting instead of being ignorant. </H2> |
<H2>
60.
Try Humor instead of being so serious. </H2> |
<H2>
61.
Try Providing Feedback instead of silence. </H2> |
<H2>
62.
Try Anticipating Intent instead of shortsightedness. </H2> |
<H2>
63.
Try Extra Padding instead of overcrowding elements. </H2> |
<H2>
64.
Try Storytelling instead of listing just the facts. </H2> |
<H2>
65.
Try Authenticity instead of faking it. </H2> |
<H2>
66.
Try Progressive Reduction instead of being static. </H2> |
<H2>
67.
Try Putting Others First instead of self-centeredness. </H2> |
<H2>
68.
Try Explaining instead of assuming the obvious. </H2> |
<H2>
69.
Try Concise Copy instead of using unnecessary words. </H2> |
<H2>
70.
Try Responsive Layouts instead of static ones. </H2> |
<H2>
71.
Try Visual Clarity instead of ambiguity. </H2> |
<H2>
72.
Try Enabling Corrections instead of rigidness. </H2> |
<H2>
73.
Try Social Commitments instead of solitude. </H2> |
<H2>
74.
Try Retries And Redos instead of single chances. </H2> |
<H2>
75.
Try Less Choice instead of giving too many options. </H2> |
<H2>
Learn From What Leading Companies A/B Test
</H2> |
<H3>
Ecommerce
</H3> |
<H3>
SaaS
</H3> |
<H3>
Lead Gen
</H3> |
<H3>
And before we discovered the power of experiments, this project began with 75 ideas based on intuition alone:
</H3> |
<H3>
Ecommerce
</H3> |
<H3>
SaaS
</H3> |
<H3>
Lead Gen
</H3> |
<H3>
GoodUI
</H3> |
<H4>
Receive the latest discovered UI patterns and leaked experiments from companies such as Amazon, Netflix, Airbnb, Etsy, Google, and Booking.com, etc. We're obsessed with learning about what works and what fails.
</H4> |
<H4>
Receive the latest discovered UI patterns and leaked experiments from companies such as Amazon, Netflix, Airbnb, Etsy, Google, and Booking.com, etc. We're obsessed with learning about what works and what fails.
</H4> |
Social
Social Data
Cost and overhead previously rendered this semi-public form of communication unfeasible.
But advances in social networking technology from 2004-2010 has made broader concepts of sharing possible.